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The market share of major search engines for October 2006.
The latest monthly figures from Comcast show that the number of searches online is growing at 3% a month, with users in the US carrying out 6.8 billion searches in October. That's a yearly increase of 33%. Of these searches, 45.4% were done on Google, a 1% improvement from last month. Overall though the other main engines have lost 'share of search' to Google by a few percentage points over the last year as you can see in the table. The losses are more than Google's gain because other search websites such as MySpace are picking up volume at the expense of the 'traditional' search engines. % of all
searches | Oct 06 | Change
05-06 | | Google | 45 | +9 | | Yahoo | 28 | -2 | | MSN | 12 | -4 | | AOL | 5 | -5 | | Ask | 6 | -1 |
SignificanceSearching is not just done on search engines these days. Visitor volume on websites like MySpace, Bebo and YouTube are now so high that firms targeting that demographic should include marketing activity on these social networking websites. The figures come from a panel of 2 million consumers worldwide whose searches are tracked by Comscore. While their habits may be influenced by their knowledge of being watched, we think the trend is valid. |
