Internet marketing, website conversion, web analytics and website performance for Scotland including Glasgow and Edinburgh Chorial Internet Marketing
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Trespass

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Trespass is the Scottish-based European market leader in Ski and Outdoor clothing, a familair sight on ski slopes worldwide. There is an increasing number of retail outlets in the UK and Europe that are supporting a strong development of the brand.

Objective

To redevelop the website to appeal to consumers and provide information and services to their agents and distributors.

Example

The website is currently being developed but the existing website can be found here.

Client comment

“Although we are by no-means finished with the services provided Chorial, we are already finding Tim Blaxter’s skills essential in the planning and development of our website and supporting database. His knowledge of all things online has guided us past many pitfalls and looks set to provide us with an efficient and dynamic website.” Michael MacDonald, Project Manager, Trespass

Description

Starting in July 2005 and due to finish in late 2006, Chorial established with the client’s marketing and IT people the aims of the website, the functionality required to securely integrate the website pages with Trespass’ ERP system and the Content Management System required to update the pages.

The Invitation To Tender covered:

  • Consumer site - Look and feel, functionality, content, navigation design, ecommerce.
  • Sales Agent extranet - Look and feel, Functionality, content, navigation design, middleware database, security model and existing media resources.
  • Content Management System features.
  • The role of the Developer.
  • Trespass's role and management of the process.
  • Project management issues.
  • Copyright and publicity.

After writing the Invitation To Tender, Chorial assessed a range of website developers using objective criteria and issued the ITT, managing the biding process. In Jan 2006, the three short listed developers presented to Trespass. Chorial will liaise with the chosen developer to ensure that the new site can be marketed effectively online and has prepared and online marketing plan to ensure interest in the new website.

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