IMG

Insurance Management Group provides unique Insurance, Risk Management and Financial expertise to business and personal clients.

Objective

To improve the conversion rate of the website and reduce advertising expenditure per sale.

Example

The IMG website can be found here.

Client comment

"Having had no previous experience of internet marketing or pay per click I have found the training that Chorial Internet Marketing has provided to me to be invaluable.  I would not have been able to obtain the knowledge over such a short of period of time without Tim's guidance. Chorial Internet Marketing have provided excellent support in a friendly and helpful way and I would have no hesitation in recommending Chorial Marketing."  Lynda Lennox, IMG Insurance

Description

IMG had been offered a very expensive service to set up and manage Pay Per Click (PPC) campaigns and Chorial were brought in to examine the likely value from this activity and to suggest alternative methods. We recommended that Chorial should train a member of staff to manage the campaigns and assist us in setting them up.

In addition, reviewing the website revealed that it was not capable of converting visitors into customers and that any advertising expenditure would be wasted. Prior to investing in the website improvements costed by Chorial, we tested the website’s ability to convert using the new Pay Per Click campaigns.