Rettie & Co

Rettie & Co. is a leading property agency in Scotland. They cover traditional properties and new home sales and also lettings, property management, land sales and development consultancy in both urban and rural areas.

Objective

The objective is to double the number of visitors to the website by August 2006.

Example

See the Rettie and Co website or try a Google search on ‘edinburgh property’.

Client comment

"From the outset of our project to redesign the Rettie & Co. website, they was extremely helpful, adding value and assisting in design and build issues/decisions. Since the launch he has worked continuously and successfully to improve the performance of the website; optimizing pages, setting up and monitoring web marketing campaigns and thus increasing visitor numbers. His ability to work timely, professionally and make even the most complicated technical jargon understandable to a variety of staff has been wonderful." Louisa Preston, Rettie & Co

Description

Starting in mid 2005, this is a monthly service contract covering website performance and online marketing. Chorial wrote the specification for a new website designed to attract and appeal to target visitors and that was ‘search engine friendly’.

Monthly activities now include adding new optimised copy, search engine optimisation, managing Pay Per Click and sophisticated logfile analysis.A monthly report is provided using a ‘balanced scorecard’ (see example below with numbers changed for reasons of confidentiality).

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Chorial also provides strategic advice about online activity, training and coaching of Rettie staff and other value-added activity and have recently advised on revenue generating opportunities from their website.

We also help them to sell online marketing to their property developer clients by preparing written collateral, test campaigns and meeting the client.

All the agreed optimisation terms have at least Page 1 ranking and many have Position 1 rankings. Altogether there are over 2000 Page 1 terms.