|
Wednesday, 31 May 2006 |
|
The expenditure on Search Marketing is forecast to grown 67% in 2006 to £1.4 billion according to research published in E-consultancy's 2006 Search Marketing Guide. Search Marketing splits into two parts - Pay Per Click (PPC) and Search Engine Optimisation (SEO). The PPC market includes the cost of all those clicks, whereas the SEO market is about firms like Chorial slaving away over pages, links and keyword research. The figures do not represent effort as it is very easy to spend too much on PPC. Indeed, anecdotal evidence suggests that the Cost Per Click in PPC advertising is reducing slightly as bidders become more cautious and professional. Pay Per Click| | Expenditure | Increase | | 2004 | £360 million | | | 2005 | £757 million | 110% | | 2006 | £1.3 billion* | 66% |
Search Engine Optimisation| | Expenditure | Increase | | 2004 | £45 million | | | 2005 | £98 million | 117% | | 2006 | £147 million* | 50% |
* ForecastThis expenditure is about 10% of the US (the figures in the Advertising Spend Online item are not directly comparable) and the rate of growth is faster here than in the US. SignificanceThe rapid growth suggests that companies that are already active are taking Search Marketing more seriously and integrating it into their overall marketing plans. Also more companies are starting to take advantage of the opportunity to generate revenue and build their brands online. |
