Reputation report

To monitor online (and respond to) individual comment, media articles and discussion about you, your brands and your sector.

Like a print clippings service, but covering a multitude of electronic sources Reputation Report finds mentions of your company name, key executives, competitors and industry issues, allowing you to be up to date and focused in your online and offline communications.

• Monitoring newsgroups, online newspapers and trade press, news sources, industry sources, and by special agreement online subscription-only professional and industry-specific databases.
• Monitor every day, for the latest mentions.
• Filtering the information and passing immediately to the right people for action.
• Ability to rapidly add new issues or keywords.
• Highly customised and reponsive.

• Collect inputs for your marketing and corporate communications messages.
• Keep on top of individual, professional and media comment about your business.
• Monitor competitor activity.
• Deal with problems while they are still small.
• Enhance investor relations.
• Enhance company reputation in the eyes of government, partners, employees and potential recruits.
• Add to the ways you meet your Corporate and Social Responsibility obligations.

Working with your marketing or corporate communications people, we operate a monthly cycle of:

1. Planning - choosing sources and keywords.
2. Monitoring - collecting content daily.
3. Filtering - feeding information to the right people in your organisation.
4. Action - making the right response, usually done by you.
5. Refining - adding or changing keywords in a monthly meeting.