PurposeTo keep the visitor on the website longer and increase the rate of conversion and of return visits. DescriptionImprove the usability of a website, removing problems that cause visitors to leave and adding features to increase the quality of the visitors' experience and your knowledge of how they use the site. Features- Diagnostic of website usability problems using software tools and expert analysis. Includes aspects of usability such as broken links, slow pages, poorly designed functionality and processes (for instance the purchasing process) and unnecessary features.
- Mapping visits to show areas of concern and popularity.
- Recommending changes or additions.
- Taking or supervising action to improve quality.
- Honest broker that speaks both marketing and technical languages.
- Fully evidence-based reporting.
- Subjective usability analysis with focus groups.
Benefits - Increase conversion rate from visitor to customer.
- Improve visitor satisfaction.
- Enhance visitor commitment.
- Increase duration of visits.
- Increase return visits.
- Ensure that new investment is targeted properly to solve problems or truly enhance the site.
- Preparation for increasing visitor numbers.
DeliveryA service contract, working with your marketing people and the technical team. Our consultants follow a cycle of: - Plan - agreeing aims, resourcing and timescales.
- Diagnose - analysing usability problems and opportunities.
- Improve - prioritising and making improvements.
- Monitor - measuring improvement against key performance indicators.
- Evaluate - identifying trends and re-visiting aims in a monthly meeting.
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