PurposeTo develop a website capable of converting visitors to customers. DescriptionOur unique mix of experience in website strategy and online marketing combined with our technical knowledge and project management skills means we were ideally placed to help the client with planning and implementing a website. Chorial does not itself develop websites. We believe it is better to be independent of the developer of graphics and programming and of content creation. FeaturesChorial works with the client to specify in detail all six aspects of website development and then manage the selection of the developer and the implementation of the new or revised website. The six aspects are: - Look and feel - graphics, fonts, branding, tone of voice.
- Structure - Conversion paths for different types of visitot, information architecture.
- Content - page by page and task by task.
- Functionality - navigation, e-commerce, multimedia, scripts, software selection/development, style sheets, domain strategy.
- Marketing - ensure other aspects support the marketing of the website.
- Project management - responsibilities, budget, timescale.
The amount of help needed with implementation varies from assignment to assignment. As a minimum, we recommend that we spend half a day with you each quarter to be a catalyst for ideas and to offer expert input if required. At the other extreme, we could project manage the implementation of the improved website and do the marketing. Benefits- Customer satisfaction increases.
- Frustration with the website decreases.
- Large improvement in website performance.
- Website performance and ROI becomes measurable.
- Website can be easily marketed.
- Difficult projects delivered on time, on spec and on budget.
DeliveryWe follow this process: - Learn from the performance of the existing website.
- Decide the right objectives for the new website.
- Write a comprehensive brief/ITT to develop the new website.
- Select the best developer at the best price.
- Manage on time, on spec and on budget delivery.
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