PurposeTo attract appropriate visitors to your website. DescriptionPromotional strategies and actions for Internet marketing, product launches, public and investor events, website launches, competition, online recruitment and remedial work to improve the level of suitable visitors. Features- Combining visitor tracking with promotional methods to maximise effectiveness.
- Aiming for the highest possible ranking in online searches.
- Optimising the website copy and underlying code to make the site easy to find online.
- Applying viral email, SMS (text messaging) and RSS (newsfeeds) where appropriate.
- Managing incoming links from other websites to increase the quality of visitors.
- Benchmarking against competitors.
- Developing visitor-tracking strategies and monitoring the quality of visits.
- Optimising special pages for English and other language search engines.
- Assisting your choice of web address to maximise visits and protect your brand.
- Migrating to a new web address without losing visitors.
- Fully evidence-based reporting.
Benefits- Improved visibility of your website and brands.
- Effective use of the promotional budget.
- Efficiency in acquiring customers.
- More visitors will arrive already interested.
- Increase conversion from visitor to customer.
- Act on facts to compete and invest.
- Occupying online territory to exclude your competitors.
DeliveryA service contract, working with your marketing people and technical team. Our consultants follow a cycle of: - Plan - agreeing aims, resourcing and timescales.
- Analyse - defining the current position and developing strategies.
- Implement - prioritising, implementing, making improvements.
- Monitor - measuring results against key performance indicators.
- Evaluate - recommending adjustments, written update reports in a monthly meeting.
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