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Getting started with website marketing
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Here are ten ideas to add to the pot, all on the theme of your website being magnetic, sticky and elastic - attracting the right visitors, making sure they can get what they need and giving them a reason to come back. |
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To get to grips with website performance you first need to know what you want from your website, then you need measure how close you are to that goal. Find out how to close the gap, take action and keep monitoring. |
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You may have had no broken links yesterday, you may not have touched your site, but that doesn't stop Link Rot! Links to other sites can disappear as soon as you've set them up. Finding these broken links is a never-ending task. You have to monitor each link to ensure that they haven't changed or moved. |
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Every time a visitor comes to your website and looks at a page, image or other file, a record is made of that that event. Each event is recorded as a line in a file called the log file. A lots od data, but a lot of information too if you know how to get at it. |
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